Unlocking The Business Potential of Women’s Sports
By utilizing consent-based social media archives submitted directly by fans, Sports Innovation Lab has been able to write a groundbreaking report that proves women’s sports is the path to growth for the entire sports industry.
PARTNERS OF THE FAN PROJECT
WHY WE CREATED THE FAN PROJECT
Utilizing consent-based data submitted directly from Fans of Women's Sports (FoWS), we set out to prove FoWS represent a massive growth opportunity for the sports industry. For too long the industry approach to women's sports has been to "shrink it and pink it." With data based on the real actions of fans, we can convince industry executives to embrace a new model and invest in women's sports.
THE KEY TO PROVING THE VALUE OF WOMEN’S SPORTS: FAN DATA
The Fan Project is unlike any report of its kind because at its core is real fan data. We asked fans to donate their social media archives from Twitter and Facebook, revealing their online actions over the past decade so we could understand their behaviors. This isn’t another survey. This isn’t about what fans SAY they want, it’s about their actions. What they do, watch, and buy. We were able to append TV viewership data and additional social media data sets to bring the industry the most robust, in-depth fan analysis ever applied to women’s sports.
WEAR YOUR SUPPORT ON YOUR SLEEVES.
1950: The Ladies Professional Golf Association (LPGA) is founded.
1972: Title IX is passed.
1991: The first Women’s World Cup is played.
2013: The National Women’s Soccer League (NWSL) is established.
2021: The Fan Project is launched.